Privacy Policy

1. Introduction

Welcome to Tweerly. We are committed to protecting personal information and privacy rights, particularly regarding the specialized B2B services we provide for children's book personalization.

As a business-to-business (B2B) service provider, this privacy policy primarily addresses how we handle data received from our business clients. If you are an end customer of one of our business clients, please also refer to their privacy policy regarding your personal information.

2. Information We Collect and Process

Business Client Information: We collect contact information, account details, payment information, and other business-related data from our direct business clients.

End User Data: Through our business clients, we process end-user data including photographs of children, physical characteristics (such as hair color, eye color, skin tone), and any other customization preferences submitted for personalization purposes.

Technical Data: We collect analytics, usage information, and technical data related to how our services are utilized by business clients.

3. Children's Data

We understand the sensitivity of processing children's data. Our service is designed for business clients who interact directly with parents/guardians.

Our business clients are responsible for obtaining appropriate consent from parents or guardians before submitting children's photographs and information to our service. We process this data solely for the purpose of creating the personalized books as requested by our business clients.

4. How We Use Information

AI Personalization: We use AI technology to transform photographs into personalized book characters in accordance with our business clients' instructions and end-user preferences.

Service Improvement: We use aggregated and anonymized data to improve our AI models, personalization algorithms, and service quality.

Business Operations: We use collected information to manage accounts, process payments, provide customer support, and fulfill our contractual obligations.

5. Data Retention and Security

Personalization Data: We retain end-user photographs and personalization data for 90 days after book production is complete, after which they are permanently deleted from our active systems.

Business Records: Business client account information and transaction records are retained as required for legal and business purposes.

Security Measures: We implement encryption, access controls, regular security assessments, and other technical and organizational measures to protect all data we process.

6. Sharing and Disclosure

Service Providers: We may share information with trusted third-party service providers who assist us in operating our platform, conducting our business, or servicing our clients.

Legal Requirements: We may disclose information when required by law, to protect rights, or in response to legal process.

Business Transfers: In connection with any merger, acquisition, or sale of company assets, your information may be among the transferred assets.

7. International Transfers

We may process and store information in countries outside your country of residence, including the United States and European Union. We ensure appropriate safeguards for international data transfers through standard contractual clauses and other legal mechanisms.

8. Your Rights and Choices

Business Clients: You have rights to access, correct, or delete your business information by contacting us directly.

End Users: End users should contact our business clients directly to exercise their privacy rights regarding their personal information. Upon request from our business clients, we will assist in fulfilling these requests.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify business clients of significant changes via email and post updates on our website.

10. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at legal@tweerly.com.

Last Updated: May 2025

This privacy policy is intended for informational purposes and does not constitute legal advice. We recommend consulting with legal professionals to ensure compliance with all applicable laws and regulations.